The November 2014 meeting of the GKIC London Chapter took place on Wednesday (November 19) at a new venue… …”The Happenstance” on Ludgate Hill, London. The meeting kicked off with a presentation from guest speaker James Knight about the iMA system. James describes iMA as… “…an exciting new universal language, designed to maximise connectivity i.e. […]
GKIC London Chapter – Meeting 18 March 2014
The March 2014 meeting of the GKIC London Chapter took place yesterday (18 March) at the new venue, the Eight Club, Change Alley London. The new venue was a success I think, once members managed to find the entrance! It’s not especially prominent and more than one person (yours truly included) ended up wandering around […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…