In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full “Christmas Marketing” mode. Part of that is the release of Christmas TV ads. Christmas TV Ads have been around since the beginning of TV but, in the UK at least, the “Big Christmas Story Ad” is a relatively […]
GKIC London Chapter – Meeting 18 March 2014
The March 2014 meeting of the GKIC London Chapter took place yesterday (18 March) at the new venue, the Eight Club, Change Alley London. The new venue was a success I think, once members managed to find the entrance! It’s not especially prominent and more than one person (yours truly included) ended up wandering around […]
Is Direct Response Meerkating Dangerous?
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”). But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series… Wonderful! But are there […]