…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Is Direct Response Meerkating Dangerous?
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”). But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series… Wonderful! But are there […]