Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Use And Abuse Of THIS Famous Headline
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]