…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So […]
Use And Abuse Of THIS Famous Headline
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]