…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So […]
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]