…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So […]
Why Do Big Financial Institutions Have Such Dumb Advertising?
In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme […]