…in this marketing case study. Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional “Image Advertising” and brand building… …even when you have a great product. On my trips back to the UK I usually hire a car, typically from Avis. […]
Why Do Big Financial Institutions Have Such Dumb Advertising?
In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme […]