A little later than usual (apologies, been very busy writing copy all week)… …here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, on the 9th of September the numeric version of the date […]
Image Advertising And Branding Unlikely To Produce Results…
…in this marketing case study. Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional “Image Advertising” and brand building… …even when you have a great product. On my trips back to the UK I usually hire a car, typically from Avis. […]