Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Crocodile Marketing Conference – Saturday Morning Session
OK, I’m here this weekend at the last ever Crocodile Marketing Inner Sanctum conference at the Watermark Hotel in Surfer’s Paradise. Getting up at 4am to catch the first flight up to the Gold Coast wasn’t too bad as it turned out… …but I wouldn’t want to do it everyday! Morning session kicked off with […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to […]