The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Marketing And Movie Trailers – The Town
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er…”So what?” you might ask. Well, Ben’s debut at directing “Gone Baby Gone” received critical plaudits and given the current uninspiring state of filmmaking this […]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to […]