Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy. It’s based around the “Ship Song” by Nick Cave. I both LOVE this video… …and HATE it… …as I’ll explain after you’ve had a chance to watch it… OK, wonderful song and wonderfully filmed. Hits lots of emotional hot buttons… …and […]
Marketing And Movie Trailers – Toy Story 3
Been a while since I posted a “Marketing And Movie Trailers”. Is it me or has there been a lack of interesting movies so far this year? Anyway, saw “Toy Story 3” recently and LOVED it. Without further ado, here’s the trailer… OK, so how does it score on our usual scoring system?
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to […]