Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Lead Generation The Direct Response Way – Part 2
Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]