Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Marketing Today – Twitter Part 5
OK, this post isn’t strictly going to be about Twitter. It’s more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from internet marketer Perry Belcher that really get across clearly what social media […]