Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Marketing And The Holy Groupon
Gee, is there any marketing problem that a Groupon promotion can’t solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post “holy groupon”. Here’s my take on how Groupon and it’s numerous competitors (I notice Google has a coupon program in beta right now) fit […]