Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book… “No BS Marketing To Leading Edge Boomers And Seniors” …very useful. Those who already market to Leading Edge Boomers And Seniors (“LEB/S”)… …and everybody else. That because… …the LEB/S group is WHERE THE MONEY IS! Consider these points… 1. Combined Boomer and Senior consumer population tops 117 million […]