The July meeting of the GKIC London Chapter took place on 21 July, 2015 at our current home of “The Happenstance” on Ludgate Hill. David White took the first session titled… “3 Ways To Avoid Becoming A Commodity And Gaining Price Elasticity”. Being seen as offering a commodity product or service is…BAD! That’s mainly because […]
“Strictly” Marketing Tips
The 2014 series (#12) of “Strictly Come Dancing” has just concluded with celebrity Caroline Flack and pro-dance partner Pasha Kovalev lifting the glitterball trophy. And here’s one of the highlights of the series… Ballroom and latin dance is one of my great passions in life so no great surprise that I am a huge fan […]
Is It Even Worth Marketing To Millennials?
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]