Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
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Not Happy With Prospects? Reinvent Your Advertising…
Pretty much every business needs a continual inflow of new prospects and potential customers to remain healthy in the long term. But not all prospects are of equal value and some may actually be damaging to your business. Advertising is one of the primary ways to attract new leads so it’s important to get that […]