The July meeting of the GKIC London Chapter took place on 21 July, 2015 at our current home of “The Happenstance” on Ludgate Hill. David White took the first session titled… “3 Ways To Avoid Becoming A Commodity And Gaining Price Elasticity”. Being seen as offering a commodity product or service is…BAD! That’s mainly because […]
GKIC London Chapter – Meeting 3 December 2013
The final GKIC London Chapter meeting for 2013 was somewhat shorter than usual… …but still delivered some great content and ideas along with the usual opportunity to swap ideas with fellow marketers and business owners. With a smaller number than usual in attendance the meeting took on the character of an informal brainstorming and masterminding […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]