Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise […]