One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise […]