The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Marketing And Movie Trailers – Unknown
As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
“Taken” – Great Example Of Tight Scripting And Writing
Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call […]