As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
“Taken” – Great Example Of Tight Scripting And Writing
Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call […]