As “Taken” is one of my favourite movies of the last couple of years… …”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention! Here’s the trailer… Let’s see how it stacks up against our trailer effectiveness criteria…
2009 Is Here! Happy New Year!
Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there’s no doubt that economic conditions will be challenging. But that doesn’t mean that you can’t prosper…
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]