In a previous post… “Info Products For Marketers Made Easy – Introduction” …we looked at how marketers can use Info Products in a number of different ways (including lead generation and as bonuses). In this post we look at the first way marketers can speed up the process of creating unique and high quality Info […]
Info Products For Marketers Made Easy – Introduction
Even if you’re not in the “Information Marketing” business… …if you are serious about success as a direct response marketer you need your own high quality “Info Products”. You need them for… 1) Lead generation 2) Building credibility and TRUST and establishing your authority as an expert in your field 3) Premiums (or bonuses) to […]
Marketing Lesson From A Very “Strange But True” Story…
It would be hard to make this up. Over in the USA… “US authorities say a Florida woman phoned 911 three times after McDonald’s employees told her they were out of Chicken McNuggets.” (“Woman Calls 911 After McDonald’s Runs Out Of Nuggets”) Now, reading the story a little more closely, I do have a smidgen […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]