“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]