Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time! In this post… “technology can’t save a boring marketing idea” …Tom reports on his recent trip to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a […]
Crocodile Marketing Conference – Saturday Afternoon Session
“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway… …30 years ago yesterday on 1 July 1979… …the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to music. Sure there had been portable transistor radios before…