Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time! In this post… “technology can’t save a boring marketing idea” …Tom reports on his recent trip to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a […]
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Brain Boosters For Copywriters…
…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to […]