The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
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The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing “The Artist” at the movies today, so that provides a good enough reason to post this trailer… Not sure if it was really deserving of the “Best Picture” Oscar (although, let’s face it, there wasn’t much competition)… …but a wonderful, superbly made movie. I’m not going to go through […]