The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Looking Ahead – Marketing Calendar April 2010
The big event this April is Easter… …with Good Friday falling this year on April 2 and Easter Monday on April 5. Quick aside, every year in Sydney we have the “Royal Easter Show” (this year April 1-14). It’s a celebration of all things Australian with a particular emphasis on the countryside. Great event and […]
Copywriting And The Coming Biz-Op Explosion
Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”. In difficult economic times, people tend to be even more interested in ways to make some extra money…
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]