Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
Copywriters And Marketers – Are You Guilty Of These “Internet Marketing Sins”?
If you’ve been involved in online marketing for any length of time, you’ve probably come across certain marketing practices that seem, shall we say, questionable. They don’t quite seem or “feel” right to you. I’m talking about things like endless upsell offers and continuity deals that aren’t quite what they seem. And despite your misgivings, […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]