There is a disturbance in the world of internet marketing right now in May 2016. It might be going too far to say there is something rotten in the state of internet marketing… …but certainly things aren’t like they used to be. In just the last week or so, I’ve heard the same message from […]
Masters Of Marketing And Copywriting That Really Sells
Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]
[Infographic] – Short History Of Online Video
Video has become increasingly important in online marketing… …so it’s worth knowing a little about the history and how online video has developed. Here’s a handy infographic summary… …with some observations to follow… OK, so WHY is video so important for online direct response marketing and copywriting? Two main areas… 1) TRAFFIC AND SEO Online […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]