Video has become increasingly important in online marketing… …so it’s worth knowing a little about the history and how online video has developed. Here’s a handy infographic summary… …with some observations to follow… OK, so WHY is video so important for online direct response marketing and copywriting? Two main areas… 1) TRAFFIC AND SEO Online […]
Better Website Conversion Tips – Part 1
This is the first in a series of posts that aim to provide you with useful tips and strategies to improve your conversion results on your website, in particular from landing pages. It’s not much good getting traffic to your website if, once there, the visitor doesn’t take the action that you want them to […]
Marketing Today – Twitter Part 4
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer reviews, news on some great new books […]