There is a disturbance in the world of internet marketing right now in May 2016. It might be going too far to say there is something rotten in the state of internet marketing… …but certainly things aren’t like they used to be. In just the last week or so, I’ve heard the same message from […]
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Marketing Tips From The Dark Side…
For Copywriters Interested In Socionomics…
I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter. If you want to know more about […]
Now Is When Direct Response Copywriting Is Needed Most…
The chill winds of hard economic times are blowing across the world and hitting some places more than others. I’ve refrained from commenting about the economic situation so far, but I will be posting about the implications for copywriting and sales messages. The “social mood” definitely has implications for sales promotions. However, that’s not what […]