Time for our monthly look at upcoming holidays, events and anniversaries… …that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]