Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]