Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]