The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway… …30 years ago yesterday on 1 July 1979… …the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to music. Sure there had been portable transistor radios before…