Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail??? Here’s what Ray has to say… The study Ray mentions was sponsored by branding agency Millward Brown and […]
You are here: Home / Archives for David Sax
The Return Of Analog (Marketing)?
The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]