The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]
Three Ways To Increase Customer Average Value
At the February 2016 meeting of the GKIC London Chapter, the main presentation from David White was… “Three Ways To Increase The Average Value Of A Customer” Increasing the average value of an existing customer should be a priority for most businesses for a number of reasons. Firstly, there’s the old direct response marketing wisdom […]