The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]