“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
Does “Marketing Fairy Dust” Really Work?
“No” is the answer… …but that doesn’t stop some people from hoping! Tom Fishburne quite rightly says… “There is no marketing fairy dust. Yet. However, we marketers often get excited about the marketing fad du jour.” Read the whole article at “marketing fairy dust”. There’s a misconception that good direct response marketing and copywriting is […]