“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
ANZAC Day 2011
ANZAC Day is arguably the most sacred day in the nation’s calendar… …and here’s a good article in “The Australian”… “The next Anzac century.” …that expands a little on the reasons why. And on this ANZAC Day 2011, here’s a recently discovered poem written by one of the Digger’s at Gallipoli…
Marketing And The ‘Madness’ Of Luxury Goods
Good article in “The Economist” titled… “Salesman Of The Irrational” It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note… 1. What he’s really selling is exclusivity and cachet. It’s not really about the watches. 2. Note a great […]