Good article in “The Economist” titled… “Salesman Of The Irrational” It’s all about a Swiss marketer called Jean-Claude Biver who has an impressive record of success in marketing high end watches. Couple of points to note… 1. What he’s really selling is exclusivity and cachet. It’s not really about the watches. 2. Note a great […]
Marketing Lesson From World’s Greatest Swindler…
I’ve been following the case of convicted swindler Bernie Madoff with some interest. The amounts involved are quite mind-boggling… …he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!). Now, many (if not all) great swindles rely on a shrewd understanding of human nature… …and so can provide marketers with some […]
Marketing And How The Mega-Rich Get “Satisfaction”
Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”. “The Rolling Stones have been named the world’s highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.” The book in question is “Pop Babylon” by Imogen Edward-Jones. Wonder if […]