Better Conversion Tip #12 – Use Takeaway Selling To Increase The Urgency When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to […]
Marketing Lesson From World’s Greatest Swindler…
I’ve been following the case of convicted swindler Bernie Madoff with some interest. The amounts involved are quite mind-boggling… …he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!). Now, many (if not all) great swindles rely on a shrewd understanding of human nature… …and so can provide marketers with some […]