“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
Marketing Trends For 2012 – Roundup
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012” Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For […]
Marketing Trends For 2012 – Take 5 (Perry Marshall)
Best known for his prowess with Google Adwords (and now Facebook Ads)… …Perry Marshall is also a smart marketer, highly connected and well worth listening to. He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of… 2. Cost Per Impression for online marketing exceeds that […]