I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
More Marketing Idiocy From A Big Corporation
Came across a great blog post today from Mark Widawer. The kind of post that made me think “Gee, I wish I’d written that!” Anyway, it’s titled “Bad Advertising – Ford Needs To ‘Learn One’” and it’s all about the latest strategic marketing campaign just announced by the Ford Motor Company in North America (I hope for […]