I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
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What Price Loyalty In Marketing?
This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]