Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Book Marketing With Video – Killing Rommel
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest […]