“Do The Work”! That’s the title of a new book from Steven Pressfield that’s all about taking action and completing your creative projects faster… …and avoiding the agonies of endless procrastination. Pressfield has talked about this before in his excellent book “The War Of Art”. “Do The Work” is his “manifesto” to put into practice […]
Book Marketing With Video – Killing Rommel
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest […]
Coywriting Notes – Defeating Resistance
“Copywriting Notes” is going to be a new regular series of posts (every Friday is the plan) where I talk about some of the issues and challenges that copywriters face on a personal level. I promise this won’t be too self indulgent! You know, being a freelance copywriter can be a bit of a lonely […]